Websites and Landing Pages

Your website is a powerful driver of business. Today your website takes on an even greater role. According to Forrester research, 74% of business buyers conduct more than half of their research online before making offline purchases. Additionally, according to CEB and Google research, the average B2B buyer is 57% through the purchase decision before engaging with a sales representative. Your website has a lot of work to do.

• Online Presence – your website is the 24/7 representative of your company.
• Credibility & Trust – a professional, performant website signals a legitimate, established organization that can be trusted.
• Lead Generation – capture buyers throughout their journey from research to purchase.
• Education – buyers look to the web to educate themselves on their purchases and your website needs to deliver.
• Sales Enablement – create a valuable resource for your sales team with case studies, product information and more.
• Customer Support & Engagement – answer frequently asked questions, meet customer needs.

The technology driving your website should be agnostic and fit with your business needs and budget. There are a wide range of options that can accomplish your goals having the following:

• Content management that can be customized to meet your unique needs.
• Flexibility with access to be able to integrate with other marketing systems.
• Deliver content reliably and fast.
• Customizable to meet specific brand, design, IT, security, and other requirements.
• Maintainable within your budget.
• Scalable to meet future needs.

If you are looking for a partner to select a new platform, design and develop on a platform or maintain a platform, Kalyber can help you achieve your goals.